I've completed the research section of my blog, I am now beginning the planning for my music video.
We are deciding on a genre for our music video. However, there is a huge variety to choose from, e.g. Pop, hip-pop, country, rock, electronic, RnB etc.
After analysing many different songs and videos from an enormous variety of artists we came to the decision that Pop, being the most popular, relevant for our age, ethnicity, and the fact it is the genre most of us in the group are most familiar with- it would be the best candidate for our group.
Week 1- 14th of November- decide on a Genre and Song Week 2- 21st of November- Multiple Narratives and Final Storyboard completed Week 3- 28th of November- Moodboard and Planning for Location, Props and Costume Week 4- 5th of December- Prepare and shoot first two days of filming Week 5- 12th of December- The next two days of filming Week 6- 19th of December- Complete all reshoots during the Christmas holiday Week 7- 26th of December- Christmas Break Week 8- 2nd of January- (Re-check) Week 9- 9th of January- (Reshoot and film green screen day) Week 10- 16th of January- Post production
After receiving an email from the manager of The Hoosiers telling us that we needed to contact RCA Records, we could not find an active email for RCA so we have had to contact them via Twitter:
Now that we have finished the planning section, it is time to start filming. We hope to finish filming on the 20th December, but will have the 21st and 22nd for re-filming shots that didn't turn out as well as we anticipated.
10th December:
Film the 1937 and 1977 scenes in Moreton
17th December:
Film the 1957 scene in Port Sunlight
20th December:
Film the 1800s and Modern Day scenes in Liverpool
21st - 22nd December:
Back up days for reshoots
Callum will be editing each section as soon as we have completed filming each day.
The following is our schedule for planning our music video. 14th - 20th of November Agree upon a genre and song 21st - 27th of November Initial storyboard ideas 28th - 30th of November Final storyboard 1st - 9th of December Planning location, props and costume When all of this has been completed we will be ready to film.
Our character for the next section of the music video is based on the Mob Boss/gangster style of the 1930s. He will be wearing a suit and have slicked back hair.
Blue Suit
1957
In the 1950s the Greaser style emerged. We will be replicating this style in our music video using Mutt Jones from "Indiana Jones 4" as a reference. He wears a leather jacket with jeans.
Leather 'Greaser' Jacket
Blue Jeans
There will be another character in this section, who will be threatened by the criminal. He will be wearing casual clothing.
Chinos
1977
Our character in the 1970s section is based on Mark Renton from "Trainspotting" who adopts the Skinhead look. He wears a T-shirt under a Harrington jacket and grey jeans. He will also be wearing a flat cap as our actor will not be shaving his head.
Flat Cap
Beige Harrington Jacket
T-shirt (Magna is a cigarette company which was popular around that time, making this perfect for our setting)
Blue Jeans
2017
As the final part of our music video is set in the modern day we will be adopting the modern criminal look. We have based this on Elliot Alderson from the TV show "Mr Robot", who wears a dark hoodie and a backpack.
1897 - For the Victorian time period we have created a character who plays a gangster role. We based our costume on that of Tommy Shelby from the TV show "Peaky Blinders" as he occupies a similar role to our character in a similar time period. He wears a long suit with a long overcoat and flat cap.
Flat Cap
Long Black Overcoat
Grey Suit
As well as the criminal in the Victorian era, we will also include a police officer. This character will be based on the main character from the TV show "Copper" and will wear brown waistcoat with brown slacks and a top hat.
This area suits the 1800s section of our music video as it looks very old due to the old brick industrial buildings, this location will fit the narrative correctly.
We found a street right next to the industrial area which is perfect for this section of the music video; Saltney Street.
1937 - Oliver's House (group members house)
For this section of the music video we could film inside Ollie's house. This location would be ideal due to the older looking wallpaper.
1957 - Port Sunlight train Station
The train station in Port Sunlight looks old but not too old. This is why it would be perfect for the 50s section of our music video.
The only issue with this location is the cars. Cars in the 1950s looked very different to cars in the modern day, so we will have to make sure we keep them out of the shot so this section fits the time period in the narrative.
1977 - Sedgefield Road
Sedgefield Road will work well for the 70s section of our music video since we have associated this period with the "skinhead" look. The council housing and storage sheds link nicely to this.
2017 - Liverpool Echo Arena (modern day)
As the Echo Arena and the big wheel are very modern, this area would suit the modern day section of our music video. This area looks especially good at night due to the attractive lights.
The 30s section of our music video will feature a gun. This links to the Mob Boss/Gangster style that was popular around this time.
Comb:
A flick comb will feature in the 1950s section of the music video. The comb looks like a flick knife when it is closed, so we can make it look as if the Greaser character is mugging someone. It will then be revealed that it is just a comb as the main character combs his hair, adding humour to this particular scene.
Pocket Watch:
We will be using a pocket watch in the Victorian Section of the music video. The police officer will have the pocket watch which will be stolen by the thief, which enables the audience to identify the character as a criminal.
Cane: The Victorian section may also have a cane. This will be used during the dance scenes which adds elegance to the protagonists dance movements.
Music Videos As A Method Of Promotion (1980s until today) 1980's:
Music videos by the mid 1980's would grow to play a big role in popular music marketing/promotion. Madonna, owed a great deal of her success to the skilful construction and seductive appeal (male gaze) of her videos. Maddona - Hung Up
Michael Jackson - Thriller artists started to use more sophisticated effects in their videos, and added a storyline or plot to the music video. Michael Jackson was the first artist to create the concept of the short film. A short film is a music video that has a beginning, middle and end. He did this in a small way with Billie Jean, directed by Steve Barron, then in a West Side Story way with director Bob Giraldi's Beat It, but it wasn't until the 1984 release of the Thriller short film that he took the music video format to another level. Top of the Pops was censorious in it’s approach to video content, so another approach was for an act to produce a promo that would be banned or edited and so use the resulting controversy and publicity to promote the release.
Today In the information technology era, music videos now approach the popularity of the songs themselves, being sold in collections on video tape and DVD. Enthusiasts of music videos sometimes watch them muted purely for their aesthetic value. Instead of watching the video for the music, (the basis for the artform), the videos are appreciated for their visual qualities, while viewers remain uninterested in the audio portion of the performance. This is a normal sociological reaction, some say, to the increasing trend in the music business to focus on visual appeal of artists, rather than the quality of the music. Critics say that the corporate music managers, over the course of logical and calculated business decisions, have sought to capitalise on the sex appeal of females in music videos rather than in choosing less profitable musicianship-based music. Source: Wikipedia
Ambassadors - Renegades Music videos do not usually represent a lot about disability, however when it is mentioned, it is always very positive. An example of a music video with positive views and representations of disabilities is X Ambassadors - Renegades, this shows the achievements and skills, people with disabilities have which represents strength and motivation.
T.I. - Whatever You Like The authors come across this display of financial dominance in a T.I. music video entitled Whatever you Like where we find a woman working at the front counter of a fast food joint and a male customer with his group of followers giving his order. Before he walks away, he gives her his number while saying, “You are too cute to be working here.” You then find the girl daydreaming of what it would be like to be with this man. He is depicted throughout the video as having cars, cash, and control. At the end of the video, you find the girl is disappointed that all the man really left her was a $100 bill. Throughout this video, the viewer may get the sense that men are the dominant character over women as they have all the luxuries while women are depicted in low wage jobs without the upper class benefits achieved on her own. What this video demonstrates is that men have the power of manipulation over women. How does this have an impact on gender in society?
Jay Z - Big Pimpin' ft. UGK
One video that presents these problems among women in the hip hop culture is in the video, Big Pimpin' by the hip-hop artist, Jay-Z. This video, among many others exhibit women being used as decoration, and being objectified by being the focus of gaze. In the video Jay-Z and his male friends are hanging out on a yacht, and at a festival with a large number of women. The number of women in this video greatly outnumbers the number of men in this video, which demonstrates their use as decoration in the video. The women in the video are dressed in a sexually suggestive manner, by wearing small dresses, tiny swimsuits. These outfits focus on their sexual body, which ultimately reduces them to their bodies. The women’s dance, and postures also signify that they are also being sexually submissive to the men’s sexual wants and desires. The women in the video are also the centre of gaze by the men. Women are encouraged to dance for men and, in the process, perform a highly sexualised femininity for a male gaze. These behaviours and actions only perpetuates the idea that women are objects to men and are only there for their pleasure. The lyrics of the song and the video as a whole exhibit the extreme misogyny that is perpetuated in the hip-hop culture and in the music videos.
Different representations of agecan be found in music videos. The representation could follow stereotypes or counter stereotypes of age dependent on the song or genre of track the video is for.
This music video shows the stereotypical rebellious nature of kids. The artist of the song goes against his parents who tell him not to have a house party but does anyway once they leave. This also highlights teenagers stereotypical desire to drink and party, without caring about any consequences.
This music video shows a counter-type to the stereotypical teenager who's desire is to party and get drunk all time. In the music video we see teenage Justin Bieber helping people less fortunate than himself, a trait you wouldn't stereotypically see in young adults.
Although not a lot happens in this music video, the simplicity of it and the editing (black and white filter) reflects the simple stereotype behind older people, black and white film being used before film with colour was developed.
In this video by the offspring, the Caucasian lead character is characterised as goofy, so the audience are compelled to laugh at him, though cannot take it seriously. He wears silly looking, eccentric clothes and drives a 'flashy' car. This portrays the white ethnicity as silly and pokes fun at it.
The African American male is muscular and wears a bandana with a serious demeanour. This portrays the black ethnicity as tough and athletic, perhaps even apathetic. This is a very stereotypical view of the black ethnicity.
The Latino males in the music video are riding bicycles with contrast to the car of the Caucasian. This could perhaps portray them as lower class than the white male. They also show hostility towards the white male as he drives by, portraying them as anti-social, which could also affect the way the audience perceives their ethnicity.
Dre Dre - Kush
The black males in the music videos can be seen participating in recreational drug use. This could portray their ethnicity as being criminally involved, therefore connoting they are not to be messed with. They wear dark clothing and seem to be at a party, surrounded by women. This could represent their ethnicity as attractive to others, as they are the centre of the party, where as the Caucasian males are in the background, wearing light coloured clothing and frozen; portraying them as inferior to the black ethnicity.
![Image result for blue jeans]](https://morganlinton.com/wp-content/uploads/2013/04/bonobos-dark-blue-jeans.jpg)
