Intertextuality In Music Videos

Intertextuality  is the way in which one media text is referenced in another. An example of this is; Lady Gaga - Paparazzi, the music video features newspaper headlines and articles throughout making this a form of intertextuality in her video.

Another example of intertextuality in a music video is; Robbie Williams - You Know me. The video features an artist being taken to 'Alice In Wonderland' style setting with Robbie Williams dressed up as the rabbit from the film. This creates intertextuality between the music video and the film.