Andrew Goodwin's Theory

How to Analyse a Music Video (Goodwin's Theory)

Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). 

 There is a relationship between music and visuals. 

 The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is often intertextual reference (to films, TV programmes, other music videos etc).

An example of a music video with a relationship between lyrics and visuals is; George Michael - Killer/Papa was a rollin' stone.