Sound consists of two main forms; diegetic sound which is already present in the film and non-diegetic sound which can be edited in. Sound is absolutely essential in any music video as this is the main reason for why people watch and listen to them, to gain a sense of art via different artists. Sound, like footage can be edited to create different effects and variations to the normal vocals that we hear.
Diegetic sound - Diegetic sound is any sound presented as originated from source within the film's world. Diegetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame. Another term for diegetic sound is actual sound Diegesis is a Greek word for "recounted story".
Non-Diegetic sound - Sound whose source is neither visible on the screen nor has been implied to be present in the action: narrator's commentary. sound effects which is added for the dramatic effect. mood music.
Here's an example of diegetic and non-diegetic sound:
Katy Perry - Part of me
In the music video (documentary) at the start there is diegetic sound which sets the scene, it shows the scene before Katy Perry arrives. We see the narrative develop as she sings up for the marines. There is also a lot of non-diegetic sound of Katy Perry's music being played in the background. At the start of the documentary there is sound effects like a 'sparkling' sound as names and producers are mentioned. There is diegetic sound when she is on stage singing.
Here's an example of diegetic and non-diegetic sound:
Katy Perry - Part of me
In the music video (documentary) at the start there is diegetic sound which sets the scene, it shows the scene before Katy Perry arrives. We see the narrative develop as she sings up for the marines. There is also a lot of non-diegetic sound of Katy Perry's music being played in the background. At the start of the documentary there is sound effects like a 'sparkling' sound as names and producers are mentioned. There is diegetic sound when she is on stage singing.
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